Venezia | I Dogi
I DOGI AWARDS
I Dogi Group and IFDM Il Foglio del Mobile awarded Studio65 for the preciousness expressed in a contemporary mood of the project “The Women Palace” at the International Award iDOGI AWARDS 2017.
Venice, Italy, November 18th.
New York | R&Company Gallery
SUPERDESIGN | 1965 – 1995
R & Company presents SuperDesign, a survey of Italian Radical Design from 1965-1975, curated by freelance journalist and independent design curator Maria Cristina Didero. The exhibition has been over a decade in the making and has come together through extensive research, passionate collecting and frequent trips to Italy to interview protagonists of the movement. The comprehensive survey highlights these leading gures and showcases a capsule collection of visionary works, alongside a selection of rare archival drawings and photography. The exhibition will be accompanied by an extensive book published by The Monacelli Press, written by Didero, with an introduction by R & Company principal Evan Snyderman and contributions from Deyan Sudjic and Catharine Rossi, as well as a feature length (62 minute) documentary directed by Francesca Molteni which presents interviews with pioneering designers and rare never- before-seen archival footage.
SuperDesign is on view November 7 – January 4 2017. An opening reception will be held November 7 from 6:00pm until 8:00pm.
Italian Radical Design started in the 1960’s as a response to the tumultuous political climate in Italy when social tensions between the extreme right and left wing parties were at a peak. The movement sparked when progressive groups congregated together to express their political ideologies. The radicals hit the streets with demonstrations, generated manifestos and designed works with symbolic imagery that referenced both current politics and pop culture. Didero writes in her introduction essay, “Creativity—in all its manifestations—was deeply influenced by this demand for regeneration. Those active in fields such as art and architecture sought to overcome the boundaries of their disciplines and often joined forces to question the status quo with the aim of subverting the social, political, and visual culture of their time.”
Spanning both the upper and lower levels of R & Company gallery, SuperDesign brings together a selection of the most expressive pieces of furniture, objects and drawings to reveal the compelling story behind this ambitious movement. On view are iconic works by pioneering radical group Superstudio; Studio 65’s striking Bocca, a lip shaped sofa made in red stretched upholstery over foam; and Guido Drocco and Franco Mello’s Cactus, a coat rack shaped like a cactus made in foam. At first glance these designs appear playful, with their bright colors and bold use of pop imagery, but these evocative works were extremely progressive for their time, usually hiding different meanings.
Also featured is a selection of work by Lapo Binazzi, who recently had his first comprehensive solo exhibition at R & Company and is one of the few radicals still making work today out of his longstanding studio in Florence. SuperDesign presents one of Binazzi’s most critical works, Doric Temple, a group of columns made out of polyurethane foam, a material frequently used by the radicals and notoriously difficult to preserve. This piece was originally created for a performance at the Salone de Mobile in 1971 which invited visitors to knock down the individual columns and use them as seating. Another influential work on view is Safari Sofa a seating unit designed by Archizoom Associati, made out of plastic and leopard-patterned fur, this seductive piece is celebrated for its dramatic proportions and irregular clover shape.
Alongside these iconic masterworks, the exhibition also presents rare ephemera rediscovered over the years and now on view at the gallery for the first time. Included are photographs of cinematic interior spaces designed by the radicals in the 60s-70s, such as nightclubs, private homes and restaurants. Both the publication and film further investigate the untold stories behind these rare works. Evan Snyderman states, “It has been a great pleasure to create the SuperDesign project, in order to explore the archives of and chronicle the anecdotes from the mouths of the “perpetrators” themselves and, in doing so, reexamine their purpose and influence while establishing the history and heroes of these often-overlooked groups.”
Italian Radical Design remains an important moment in the history of design and is increasingly relevant in our current cultural and political landscape. The progressive works created by these visionary groups continue to act as major inspiration for the contemporary artists pioneering the industry today. “The radicals created a profound and enduring change in how the world thinks about the act and outcome of design—a field of limitless possibilities.” states Snyderman. SuperDesign, started over a decade ago as a passionate process of rediscovery, is now an opportunity to expose how these visionary leaders truly shifted our perception of design.
Torino | Docks Dora
NOTTE BIANCA AI DOCKS DORA
L’iniziativa è volta a promuovere il complesso architettonico industriale dei Docks Dora e a fare diventare questa
area della città un cuore pulsante e di attrazione.
Eventi, cultura, spettacolo, mostre aperte al pubblico saranno all’interno dei Docks Dora, cornice di tutte le
iniziative culturali: dagli studi di artisti e degli architetti e designer, ai laboratori artigianali, a proposte
commerciali di prodotti innovativi, ai locali per l’intrattenimento e la ristorazione.
Per vedere tutte le foto collegati alla nostra pagina facebook:
Torino, Docks Dora
POP ART IN THE DOCKS
Nell’ambito di Torino Design of the City, la settimana di incontri, esposizioni e workshop dedicati al design promossa dalla Città di Torino in occasione dell’assemblea generale di World Design Organization™, la fantasia gioiosa e dissacrante di Studio65 torna a far sognare il pubblico con la mostra Pop Art in the Docks, organizzata dall’Associazione Culturale Il Mercante di Nuvole dall’11 al 16 ottobre 2017, dalle ore 18.00 alle ore 22.00, presso la sede dell’Associazione in via Valprato 68 (ingresso gratuito).
Una nuova occasione per raccontare l’universo di Studio65, collettivo emblema del Pop Design italiano, fondato a metà degli anni ’60 nel capoluogo piemontese dall’allora studente di Architettura Franco Audrito insieme ad altri giovani colleghi.
La mostra, che diventerà l’esposizione permanente degli allestimenti e degli oggetti realizzati da Studio65 tra il 1965 e il 2015, molti dei quali prodotti dallo storico brand Gufram, presenta la più ricca collezione di opere di design divenute icone celebri in tutto il mondo e tuttora ospitate nei più prestigiosi musei d’arte contemporanea internazionali (MOMA di New York e Vitra Design Museum di Basilea, tra gli altri). Dal divano Bocca (nelle sue molteplici rivisitazioni) al divano componibile Leonardo; dalla seduta Capitello alle poltroncine Attica; dalla poltrona Money Money sino alla poltrona gigante Mickey dei Sogni: simboli di una rivoluzione culturale che hanno cambiato per sempre l’idea di abitare.
Pop Art showing at Docks Dora in Turin, Italy.
During Torino Design of the City, a week of events, exibihitions and workshops dedicated to design promoted by the City of Turin honoring the General Assembly of the World Design Organization™, Studio65’s joyous and sacrilegious fantasies are back to make the public dream again with its exhibit Pop Art in the Docks, organized by the Cultural Association ‘The Merchant of Clouds’ from 11 to 16 October 2017, from 18.00 to 22.00, in the Association’s main offices at Via Valprato 68 (free admission).
It’s yet another occassion for Studio65, the Italian badge collective of Pop Design, founded in the mid-60’s in the Piedmont capital by then-architecture student Franco Audrito together with other young students, to share it’s creative universe.
The show, which will become a permanent exhibition of the various stagings and objects created by Studio65 between 1965 and 2015, many of those from the legendary brand Gufram, will present the most comprehensive collection of works which have become iconic allover the world and are still shown in some of the world’s most prestigious international contemporary art museums (MOMA in New York and Vitra Design Museum in Basel, among others). From the Bocca sofa (with its many variations) to the modular sofa Leonardo; from the Capitello armchair to the Attica seat; from the Money Money chair all the way to the gigantic Mickey dei Sogni armchair: symbols of a cultural revolution which forever changed what it means to dwell.
La Bocca divenda Zipped Lips!
MOSCHINO KISSES GUFRAM
Moschino kisses Gufram, una sensuale e irreverente capsule collection di arredi, realizzata in collaborazione con il brand più pop del mondo del fashion: Moschino.
Ironia, humour, provocazione sono elementi che rappresentano la cifra stilistica dei due marchi che, nel design e nella moda, sono stati capaci di far conoscere nel mondo la radicalità della creatività italiana, divenendo icone di una dirompente energia Made in Italy.
MOSCHINO KISSES GUFRAM si compone di tre nuovi prodotti iconici.
Zipped Lips!, edizione speciale del divano Bocca – disegnato nel 1970 da Studio65 – che viene contaminato dall’estro del direttore creativo di Moschino, Jeremy Scott. Una zip dorata tiene chiuse le labbra del sensuale divano – in poliuretano flessibile e rivestito in tessuto color rosso fuoco – che assume così un tocco fetish pop, caratteristico del mood personale e imprevedibile della casa di moda.
Zipped Lips! è accompagnata da altri due prodotti che vedono per la prima volta Gufram cimentarsi con l’utilizzo della pelle, senza mai rinunciare al suo approccio radicale. Biker cabinet è un mobile su ruote che riprende le forme dell’iconica Biker bag di Moschino riproducendone fedelmente borchie, cerniere, colletto, tasche. Le sue mensole in vetro possono inoltre accogliere gli oggetti più diversi.
High Heels sono due provocanti scarpe decolleté in pelle nera e tacco dorato, al cui interno trovano spazio, nell’una un pouf, nell’altra tre ripiani in vetro: reinterpretazioni inaspettate di una seduta e di un mobile portaoggetti.
Biker cabinet e High Heels confermano la voglia di Gufram di giocare con le dimensioni, facendo di surreali fuori scala un tratto distintivo del suo design.
Per la prima volta delle creazioni Moschino diventano oggetti di arredamento: i due brand confermano la loro inedita attitudine nel saper superare, con fantasia e anticonformismo, le associazioni forma-funzione.
Milano | Dilmos
Il Mercante di Nuvole | La riedizione 2016
After the Show “The Merchant of Clouds” held at GAM in Turin in 2015, Dilmos announces the re-release of Studio65 original collection that will be on display from November 23, 2016.
Objects are less known to the public but with a deep conceptual meaning that talks about history of a generation who experienced the transformation
from industrial to post-industrial world which continue to live as contemporary symbols. (Quote from Maria Cristina Didero)
For Dilmos and Studio 65 is the consolidation of a thirty-year relationship that began in 1986.
See you there!
From 23 November, 2016 at Dilmos Milano, piazza San Marco 1, Milan
Franco Audrito and Studio65
Jeddah | KSA | October 2016
Italian Language Week
JEDDAH – The Italian Consulate hosted the Italian Language Week showcasing architecture and design in efforts to promote the language to foreign markets and bring together businessmen and architects on a common platform.
“We want to show that Italian is not only the language of arts and music but also the language of creativity and a part of the know-how which is the added value of Italian professionalism,”
Consul General of Italy in Jeddah, Elisabetta Martini, said at a press conference here. “It’s very important to go along Saudi Arabia beyond the oil-based economy and match with the Vision 2030,” she said.
She further noted that Italian architects make a bulk of the Italian community in Saudi Arabia. A gallery showcasing Italian architects’ work in the Kingdom was showcased at the Italian Language Week hosted at the Italian Cultural Center that runs until Tuesday.
Architects chose an Italian word that identifies their creative style along with interactive stations where visitors can test their skills in designing their project, combining it with an Italian word. Round tables with five leading architects were also offered to the public.
Working on major projects in the Kingdom for nearly 40 years, architect Franco Audrito says: «Saudis have great respect toward the profession of architects, allowing him and other firms to fulfill dream projects.» Knowing the tradition and values of Saudi Arabia, he said, was crucial order to interpret them to buildings rather than imposing a foreign style. “The Italian creative people are welcomed in this country because they come here to know the values of Saudi Arabia,” he said, adding that taking into consideration the elements of the country is more honest than importing foreign buildings that are not compatible, such as constructing glass buildings in a desert.
“What I found is in this country is that my clients don’t consider me as a foreigner. There are many similarities between the two cultures. We are similar in the attitude, the way of living, social life, and other aspects,” he said.
“Saudis like to work with Italian architects more than others because they feel confident in the relationship between the client and architect,” he added. On the experience in Saudi Arabia, chief architect at Urban Design Group Vincenzo Provenzano, told Saudi Gazette, “I had the possibility to access bigger projects at a much different scale and budgets so we can maximize our imagination.”
What started as a small office grew and expanded from interior design to architecture in residential and commercial projects in the Kingdom. “Modern architecture is increasing in Saudi Arabia,” he said. “Saudi clients are understanding that the cleaner the design the better and simpler lifestyle.” Italian architecture and design is more than 2,000 years old. The focus has always been toward
beauty where Italians are used to beautiful squares, churches, buildings.”
He added, “It’s the know-how and experience of Italian architecture that we bring here.” The presence of Italian products and services in the Kingdom has translated into embracing the Italian lifestyle that is regarded as having similar traits to the Saudi
culture, according to president of the Italian Business Group (IBG) Bashar Jabban.
“Italy and Saudi Arabia have a lot in common,” said Jabban. “However, there’s more to discover and the mission of the IBG is to put people together from Italy and Saudi entrepreneurs and businessmen dealing with Italian products and services to collaborate. This will allow us to obtain from the Italian government much more support possible.”
Weil am Rhein | Vitra Design Museum
The first Schaudepot temporary exhibition is dedicated to Radical Design, a design Movement that reached its peak at the end of the 1960s and the beginning of the 1970s in Italy and is one of the most important avant-garde movements in the history of design. With manifestos, unconventional design vocabulary, transdisciplinary working methods and utopian design ideas, exponents of Radical Design were protesting against functionalism and the established taste in design and architecture. Thus, they showed that designers and architects must not only be seen as service providers in a commercial context but that they can also actively and critically engage in social and political matters.
Superstudio, for example, with the table Quaderna and Gaetano Pesce with his lounge chair La Mamma provided a critique of consumer society as well as of the social status of women. In collaboration with the company Grufam, designers such as Piero Gilardi, Studio65 and Drocco/Mello used the new materials of polyurethane foam and latex rubber coating in their furniture design and thus achieved a break-through in design freedom, facilitating the influence of pop art in furniture design. The disappearance of boarders between design and other disciplines are also shown in the works of Alessandro Mendini, who was simultaneously active in various groupings as a publicist, artist, architect and designer.
The critical awareness brought about by Radical Design continues to influence numerous designers and artists today. Many of the current design trends such as Critical Design, Social Design und Participatory Design relate to the concept of Radical Design. Another part of the exhibition shows interviews with contemporary designers, design theorists and producers, who explain the influence and significance of Radical Design in their work or in the design world today.
Milano, Galleria Carla Sozzani
GUFRAM ON THE ROCKS
La mostra racconta i primi 50 anni di Gufram attraverso i suoi progetti più simbolici che negli ultimi anni hanno fatto rivivere la leggenda del marchio e le sue visioni folli e controcorrente.
Con uno speciale allestimento, alcune delle icone più rappresentative della storia di Gufram invadono lo spazio della galleria: dal divano Bocca di Studio65 al Cactus disegnato da Guido Drocco e Franco Mello, dal Pratone di Giorgio Ceretti, Pietro Derossi e Riccardo Rosso, al Sasso e Sedilsasso di Piero Gilardi, dal Globe del duo Studio Job alla Magnolia di Marcel Wanders, e molti altri.
Divano Bocca Oro
Per festeggiare i 50 anni di attività, Studio65 e Gufram presentano in anteprima, in occasione della mostra “Il Mercante di Nuvole. Studio 65: cinquant’anni di futuro” a cura di Maria Cristina Didero, una speciale serie limitata di soli cinquanta esemplari del divano Bocca in oro.
Design Dubai District
Italian Radical Design
Dal 27 al 30 ottobre 2015 negli spazi del Design District il pubblico potrà ammirare il celebre divano Bocca
10 Corso Como Milano, 04 / 2015
We Don’t Need No Design Control
Due installazioni in cui il protagonista sarà il pubblico, chiamato ad interagire con la storia del design nel concept-store più eclettico di Milano. Un’ironica foresta di Cactus inviterà i visitatori a nascondersi e perdersi per riscoprire l’anima ludica di ciascuno di noi; quella stessa anima che si ritrova nella seconda installazione in cui si potrà distruggere e ricostruire Babylonia (1973) disegnata dai folli e visionari Studio 65.
Il titolo sottolinea la voglia di ribellarsi come nella canzone Another Brick in the Wall dei Pink Floyd; Gufram invita ad abbandonare il feticismo degli oggetti, la costrizione borghese del culto ossessivo nei confronti dei pezzi di design trasformando tutto in gioco romantico di pura poesia.
Line-up: BABYLONIA, CACTUS
Parigi, 23 / 27 Gennaio 2015
Maison & Objet
Allo spazio di Gufram all’evento Maison&Objet di Parigi era presente il romantico e sensuale divano a Bocca disegnato da Studio65.
mi art Milano, 04 / 2015
La storia di un rapporto che nasce a metà degli anni ’80: grazie alla sensibilità all’innovazione e alla ricerca di Dilmos, Gufram entrava nelle case più originali e all’avanguardia di tutto il mondo e veniva celebrata negli spazi della galleria con la mostra “I Multipli Gufram” (1986), una raccolta degli oggetti più emblematici del design italiano di quegli anni tra cui il divano Bocca disegnato da Studio65.