After the Show “The Merchant of Clouds” held at GAM in Turin in 2015, Dilmos announces the re-release of Studio65 original collection that will be on display from November 23, 2016.
Objects are less known to the public but with a deep conceptual meaning that talks about history of a generation who experienced the transformation
from industrial to post-industrial world which continue to live as contemporary symbols. (Quote from Maria Cristina Didero)
For Dilmos and Studio 65 is the consolidation of a thirty-year relationship that began in 1986.
See you there!
From 23 November, 2016 at Dilmos Milano, piazza San Marco 1, Milan
JEDDAH – The Italian Consulate hosted the Italian Language Week showcasing architecture and design in efforts to promote the language to foreign markets and bring together businessmen and architects on a common platform.
“We want to show that Italian is not only the language of arts and music but also the language of creativity and a part of the know-how which is the added value of Italian professionalism,”
Consul General of Italy in Jeddah, Elisabetta Martini, said at a press conference here. “It’s very important to go along Saudi Arabia beyond the oil-based economy and match with the Vision 2030,” she said.
She further noted that Italian architects make a bulk of the Italian community in Saudi Arabia. A gallery showcasing Italian architects’ work in the Kingdom was showcased at the Italian Language Week hosted at the Italian Cultural Center that runs until Tuesday.
Architects chose an Italian word that identifies their creative style along with interactive stations where visitors can test their skills in designing their project, combining it with an Italian word. Round tables with five leading architects were also offered to the public.
Working on major projects in the Kingdom for nearly 40 years, architect Franco Audrito says: «Saudis have great respect toward the profession of architects, allowing him and other firms to fulfill dream projects.» Knowing the tradition and values of Saudi Arabia, he said, was crucial order to interpret them to buildings rather than imposing a foreign style. “The Italian creative people are welcomed in this country because they come here to know the values of Saudi Arabia,” he said, adding that taking into consideration the elements of the country is more honest than importing foreign buildings that are not compatible, such as constructing glass buildings in a desert.
“What I found is in this country is that my clients don’t consider me as a foreigner. There are many similarities between the two cultures. We are similar in the attitude, the way of living, social life, and other aspects,” he said.
“Saudis like to work with Italian architects more than others because they feel confident in the relationship between the client and architect,” he added. On the experience in Saudi Arabia, chief architect at Urban Design Group Vincenzo Provenzano, told Saudi Gazette, “I had the possibility to access bigger projects at a much different scale and budgets so we can maximize our imagination.”
What started as a small office grew and expanded from interior design to architecture in residential and commercial projects in the Kingdom. “Modern architecture is increasing in Saudi Arabia,” he said. “Saudi clients are understanding that the cleaner the design the better and simpler lifestyle.” Italian architecture and design is more than 2,000 years old. The focus has always been toward
beauty where Italians are used to beautiful squares, churches, buildings.”
He added, “It’s the know-how and experience of Italian architecture that we bring here.” The presence of Italian products and services in the Kingdom has translated into embracing the Italian lifestyle that is regarded as having similar traits to the Saudi
culture, according to president of the Italian Business Group (IBG) Bashar Jabban.
“Italy and Saudi Arabia have a lot in common,” said Jabban. “However, there’s more to discover and the mission of the IBG is to put people together from Italy and Saudi entrepreneurs and businessmen dealing with Italian products and services to collaborate. This will allow us to obtain from the Italian government much more support possible.”
La mostra racconta i primi 50 anni di Gufram attraverso i suoi progetti più simbolici che negli ultimi anni hanno fatto rivivere la leggenda del marchio e le sue visioni folli e controcorrente.
Con uno speciale allestimento, alcune delle icone più rappresentative della storia di Gufram invadono lo spazio della galleria: dal divano Bocca di Studio65 al Cactus disegnato da Guido Drocco e Franco Mello, dal Pratone di Giorgio Ceretti, Pietro Derossi e Riccardo Rosso, al Sasso e Sedilsasso di Piero Gilardi, dal Globe del duo Studio Job alla Magnolia di Marcel Wanders, e molti altri.
Per festeggiare i 50 anni di attività, Studio65 e Gufram presentano in anteprima, in occasione della mostra “Il Mercante di Nuvole. Studio 65: cinquant’anni di futuro” a cura di Maria Cristina Didero, una speciale serie limitata di soli cinquanta esemplari del divano Bocca in oro.
Due installazioni in cui il protagonista sarà il pubblico, chiamato ad interagire con la storia del design nel concept-store più eclettico di Milano. Un’ironica foresta di Cactus inviterà i visitatori a nascondersi e perdersi per riscoprire l’anima ludica di ciascuno di noi; quella stessa anima che si ritrova nella seconda installazione in cui si potrà distruggere e ricostruire Babylonia (1973) disegnata dai folli e visionari Studio 65.
Il titolo sottolinea la voglia di ribellarsi come nella canzone Another Brick in the Wall dei Pink Floyd; Gufram invita ad abbandonare il feticismo degli oggetti, la costrizione borghese del culto ossessivo nei confronti dei pezzi di design trasformando tutto in gioco romantico di pura poesia.
La storia di un rapporto che nasce a metà degli anni ’80: grazie alla sensibilità all’innovazione e alla ricerca di Dilmos, Gufram entrava nelle case più originali e all’avanguardia di tutto il mondo e veniva celebrata negli spazi della galleria con la mostra “I Multipli Gufram” (1986), una raccolta degli oggetti più emblematici del design italiano di quegli anni tra cui il divano Bocca disegnato da Studio65.